黑料大事记

Intent for eCommerce CRM & Loyalty

Engage by buying stage

Make your messaging more appropriate by knowing which customers need nurturing or nudging. Repeat orders and LTV gains await.

Customer 鈥╨oyalty goes鈥╞oth ways

With all the privacy changes, KPIs and siloed data, it鈥檚 easy to forget. Each row in our databases represents a person. It鈥檚 time to listen, learn and be - well - loyal. 鈥

Intent lets you personalise comms and onsite experiences based on what each customer needs. It also integrates with your CDP, CRM or analytics, giving you a single view.

Behavioural segments

Enrich your data with customer intent

With intent data, you can do more for your reporting as well as your customers. You can segment by buying stage or propensity to return. You can also see how your initiatives nudge previous buyers towards another purchase鈥攏ot just whether they bought or not.

Real-time targeting

More opt-ins to your email database

By listening to your visitors, you can surface email sign ups and relevant incentives at the right time. Not all the time, or just the first time. This increases your email database and decreases your cost of acquisition. All without getting in the way of would-be buyers.

New perspective

More Options for a personal touch

Adding intent-based prediction to your CRM means you can personalise your campaigns more effectively.

Tailor emails to behavioural segments or affinities. Deliver the right message based on where people are in their buying journey. Opens and CTR will surge.

Why CRM teamslove intent

Add customer intent to your CRM initiatives

Just use the button below to register your interest and pick a time that suits you.

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CRM use cases

Post-Visit
Abandonment Emails

Target visitors who showed intent but may not return on their own. Leave the rest alone. Increase conversion while protecting margin.

Post-Visit
Engagement Emails

Move past catch-all campaigns. Target visitors鈥 intent or affinities to make every email meaningful. Improve clickthroughs and revenue.