Make your messaging more appropriate by knowing which customers need nurturing or nudging. Repeat orders and LTV gains await.
With all the privacy changes, KPIs and siloed data, it鈥檚 easy to forget. Each row in our databases represents a person. It鈥檚 time to listen, learn and be - well - loyal. 鈥
Intent lets you personalise comms and onsite experiences based on what each customer needs. It also integrates with your CDP, CRM or analytics, giving you a single view.
With intent data, you can do more for your reporting as well as your customers. You can segment by buying stage or propensity to return. You can also see how your initiatives nudge previous buyers towards another purchase鈥攏ot just whether they bought or not.
By listening to your visitors, you can surface email sign ups and relevant incentives at the right time. Not all the time, or just the first time. This increases your email database and decreases your cost of acquisition. All without getting in the way of would-be buyers.
Adding intent-based prediction to your CRM means you can personalise your campaigns more effectively.
Tailor emails to behavioural segments or affinities. Deliver the right message based on where people are in their buying journey. Opens and CTR will surge.
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