Intent Learning Centre | Articles & Plays

The intent learning centre

All the insights, data and evidence you need to understand intent-based ecommerce.

Prioritise Adaptive Messaging Based On Customer Intent

A one-size-fits-all approach to ecommerce means many sites show inappropriate messaging to customers. But it doesn't have to be this way...

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The Intent-Based Segmentation Framework for Ecommerce

A new way to segment your online customers by their intent. Based on millions of sessions, 250+ intent signals and being more human in how we sell.

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Episode 20

Ecommerce has problems... Season 1 recap

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In-depth perspectives and new data that make the case for a more appropriate ecommerce

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The Truth About CRO: Why Metrics Aren’t Enough

Relying solely on metrics isn't enough for successful conversion rate optimisation. Let's breakdown the importance of real-time customer behaviour, intent, and the broader context behind the numbers to truly enhance your ecommerce strategy.

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Article

The Intent-Based Segmentation Framework for Ecommerce

A new way to segment your online customers by their intent. Based on millions of sessions, 250+ intent signals and being more human in how we sell.

Insight

Article

Traditional Ecommerce Segmentation Needs a Revamp

Traditional ecommerce segmentation isn't fit for purpose. Explore how evolving customer behaviours and advanced data insights are driving the need for more dynamic and personalised segmentation strategies in ecommerce.

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The Intent PlayBook

How retailers are using intent data to be more effective and more appropriate to their customers

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Adjust Abandoned Basket Emails To Customer Intent

Without intent data, retailers tend to treat all basket abandonment emails the same. ��ϴ��¼� insights offer a more effective way.

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Trigger Email Capture Using ��ϴ��¼� Exit Intent

Waiting until somebody has decided to leave your site isn’t the ideal time to ask for their email—even if the offer is good. It's time to get predictive.

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Find Opportunities By Adding Intent Data To Customer Profiles

By adding intent insights to profiles, retailers can see not just what customers have done, but what they are likely to do next.

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The Statements of Intent Podcast

Hear ecommerce leaders share how they intend to break the status quo gripping online retail

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Episode 20

Ecommerce has problems... Season 1 recap

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