Adapt your鈥╯tore for鈥╡ach user
Improve conversion rate and user satisfaction. Optimise your store experience by focusing on customer buying stages, not just pages.
Optimise鈥╰heir stages, 鈥╪ot your pages
There鈥檚 only so many ways you can optimise a web page until the impact and ideas start to slow. But what if we shifted focus? What if we target the person, not the conversion?
Intent lets you optimise experiences based on the buying stage of a user, not just the page they are on. It unlocks new ways to drive scalable growth through relevant experiments.
Ideas & impact that others overlook
Understanding intent is not only how you do more human selling, but how you get more people buying.
Intent can give you a 9.4% average revenue uplift compared to generic optimisation. You also get new ways to target other KPIs, from AOV to exits.
Predict your performance
Go beyond retrospective results and fluffy forecasts. Our expected metrics unlock a predictive view of visitor actions. This helps you measure quality of traffic, not just quantity. It also helps you to prioritise on where your experience is underperforming.
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Get personal from every angle
Intent lets you apply behavioural data across your entire tech stack. This means you can target tests at relevant audiences through any channel.
You can also roll out consistent segmentation across your business, making cross-functional analysis and collaboration much easier.
Why experience teams love intent
Add customer intent to your experience work
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